Sony Pictures – Salvation Army Red Kettle Campaign – Believe the Film

Because each December, millions of parents must choose between giving gifts and paying bills. The Believe Film is about redeeming a broken community through compassion, kindness, service and love – all the things that The Salvation Army has stood for, for generations. This partnership with Sony Picture’s distributed, Believe Film, and the nation-wide Salvation Army Red Kettle Campaign included partnership negotiations, product placement of Salvation Army Red Kettle Campaign materials in the film and nationwide launch strategy and marketing promotions.